It helps both Google and users to understand what the linked website is about. Although keyword in the URL most probably doesn’t influence your ranking in any way, it is a good step that can improve the overall UX and the CTR. It is best practice to use the focus keyword in the title tag of your page. Google understands that “running shoes cheap”, “cheap running shoes” and “cheap shoes for running” means the same. So relax and don’t stuff your page with the same phrase over and over again just because it is your focus keyword.
Why is it important to build a perfect website structure?
Finding the right keywords is a crucial part of on-page optimization. You can also optimize for conversational keywords to help you match the way people search on AI engines and voice search devices. You can check the status of your internal linking with a free tool like Screaming Frog. Having little to no internal linking on your pages negatively impacts the user’s ability to access content on your site that is valuable to them. And if they can’t access it, that directly BHS Links affects your conversion rate. PageSpeed Insights will provide you with customized recommendations for speeding up your site.
Let’s Encrypt offers a free SSL certificate that is automatically offered by all major web hosting providers. In other words, having a secured website can help you rank better, especially if your page is compared to another page with similar quality but without SSL certificate. In 2014, Google announced that HTTPS has become a (lightweight) ranking signal. Every time someone visits your website, all of the elements are loaded. These elements are stored in temporary storage in their browser called cache. If they visit your website again, the website can be loaded from the cache.
Create a Content Plan
Resize images to fit their display dimensions to avoid wasting bandwidth. Responsive design principles, such as flexible images and CSS media queries, ensure your visuals adapt seamlessly across devices. Start by compressing images to reduce file size without losing quality. Choose the correct format—use JPEG for photos and PNG for transparent images.
They also provide context for complicated processes or difficult-to-describe features. Search engines can’t see multimedia like images, so they depend on alt attributes to tell them what multimedia is. Including your keyword in your URL instead of a long string of jumbled numbers also makes your site easier to navigate and gives people a better idea of your page topics.
- Featured snippets are short pieces of text carefully extracted by Google to provide a concise and direct answer to the user search.
- Adding alternative text for images is the first principle of web accessibility.
- Search engines, and their crawlers (automated software programs that browse and index webpages on the internet), discover your site by following the links on your pages.
- Image optimization is important in helping your page rank better for SEO.
If a shopper is won over by your product description, you need to make it easy for them to add that item to their cart. A clear call-to-action button, such as “add to cart” or “proceed to checkout” will ensure that they follow through with a purchase. In August 2022, Google rolled out its first “helpful content update” to reward websites producing original, people-first content. Rather than creating content just to please Google’s algorithm, your content should fulfill key user needs first.
The Permanent Ranking Difference
CareerFoundry is an online school for people looking to switch to a rewarding career in tech. Select a program, get paired with an expert mentor and tutor, and become a job-ready designer, developer, or analyst from scratch, or your money back. For the latest, follow Cyrus on Twitter, or check out more of his posts on Moz. Cyrus Shepard is the founder of Zyppy SEO, an SEO consulting and software company. He writes/tweets about Google ranking signals, SEO best practices, experiments, tactics, and industry updates.
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